what is copywriting?
why hire a copywriter?
"Poor distribution - not product - is the number one cause of failure" - Gabriel Weinberg, founder of DuckDuckGo
what makes me special?
in simple terms,
copywriting is persuasive writing.
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writing to get the reader to act.
to do something.
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any sort of text you might see on a ecommerce website, sales pitch, out-of-home advertisement, facebook ad, etc that's goal is to make you do something is copy.
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what do i mean by "do"?
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input email address, click an ad, or type in your credit card. anything action related is copy-related.
oh boy do i have an answer,
so copywriting is just writing?
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yes.
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"i can write! i don't need a copywriter!" you're probably thinking
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or worse, "chatGPT can write copy for me!"
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sure, go ahead, do that. use chatGPT to write bland, tasteless copy that sounds like an
over-caffeinated 3rd grader wrote it.
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or even better, use a boring frameworks that you found on HubSpot that every other website uses.
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the copywriter's goal is to increase sales, improve brand awareness, and clarify the brand voice. all these things are essential to creating an effective marketing strategy.
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what separates me from other copywriters?
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nothing much. except the fact that I know:
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-psychology.
-storytelling.
-jungian archetypes.
-how to conjure emotions.
-witty, comedic copy.
-won't use cringey words like "fire" and "bet" to speak to Gen Z.
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-2+ years of social media content creation and personal branding
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-6 months of work in an advertising agency roping in millions of dollars a year
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-an actual person who cares about your business
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Notable
Achievements
AGENCY
SOCIAL
FREELANCE
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350x social media engagement for OnCampusAdvertising, an operations-focused-college-advertising agency.
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100k+ Twitter Impressions(Nov 2023)
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Amassed over 6k followers on Instagram
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Pioneered SuperTeamsFood Paid Ads Strategy and Creative(see here)
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"Chief Indoctrination Officer for rev.school
education
2021-2025
Bachelor of Science in Psychology
I'm currently enrolled at Northeastern University in Boston, MA. I've already complete 6 months working at an advertising agency, OnCampusAdvertising, that works with clients such as McDonald's, Adobe, DunkinDonuts, and more.
skills and such.
- copywriting
- video editing
- storytelling
- digital marketing
- brand strategy
- social media marketing
- social media content creation
- graphic design(figma)
- cooking(i make a really good thai curry)